Radio Reach by Day and Week
Radio reaches 75% of all consumers every day and 95% every week.

	Demographic Segment	Average Daily Reach (a)	Average Weekly Reach (b)
:
Persons	12+	75.2%	95.4%
Teens	12-17	79.1%	99%
Adults	18+	74.7%	95%
Men	18+	76.2%	95.7%
	18-34	78.8%	97.8%
	25-54	79.7%	97.4%
	35-64	78.2%	97.0%
	65+	62.8%	85.8%
Women	18+	73.3%	94.4%
	18-34	77.8%	98.0%
	25-54	76.6%	96.8%
	35-64	75.4%	96.0%
	65+	60.0%	83.6%

Source: Radio Advertising Bureau www.rab.com

Radio Reach by Location
Listeners tune into radio from all over--at home, in their cars and at work.

Share of Listening by Location (Weekdays)

		At Home	In Cars	At Work or Other Places
Persons	12+	36.1%	43.0%	20.9%
Teens	12-17	43.0%	36.5%	20.5%
Adults	18+	35.1%	43.8%	21.1%
Men	18+	32.3%	44.9%	22.8%
Women	18+	37.8%	42.8%	19.4%

Source: Radio Advertising Bureau's online Radio Facts, www.rab.com