| PUBLIC SERVICE ADVERTISING
Public Service Advertising consists of messages in
the public interest, which are featured on television, radio, print
or other media. While the objective of commercial advertising is to
market a product or service, PSAs are messages in the public interest
to raise awareness of an issue, influence public attitudes, and stimulate
a desired action. The media time and space is provided for free, making
it a very cost effective model.
As the oldest and most widely practiced of the three forms of social
marketing, public service advertising has a rich history. To read an
overview about public service advertising, click
here.
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