Cause Marketing/Social Marketing

Adkins, Sue, (1999).Cause Related Marketing - Who Cares Wins. Oxford, UK

Andreasen, Alan (1995). Marketing Social Change: Changing Behavior to promote Health, Social development, and the Environment. San Francisco: Jossey-Bass.

Bloom, Paul N. and Gregory T. Gundlach, eds. (2001). Handbook of Marketing and Society. Thousand Oaks, CA: Sage.

Cause-Related Marketing: Partnership Guidelines and Case Studies. Business for Social Responsibility Education Fund (1999).

Drumwright, Minette E. (1996). Company Advertising With a Social Dimension. Cambridge, MA: Marketing Science Institute.

Drumwright, M.E. and P. Murphy (2000). "Corporate Societal Marketing," in The Handbook of Social Marketing and Society, P.N. Bloom and G.T. Gundlach (eds), Sage Publications: Newbury Park CA.

Earle, Richard (2000). The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy. NTC Publishing Group.

Embley, L. Lawrence (1992). Doing Well while Doing Good: The Marketing Link between Business and Nonprofit Causes. Prentice Hall PTR.

Fine, Seymour H. (1992). Marketing the Public Sector: Promoting the Causes of Public and Non-profit Agencies. Transaction Publishers.

Goldberg, Marvin, Martin Fishbein, and Susan Middlestadt, eds. (1997). Social Marketing: Theoretical and Practical Perspectives. Mahwah, N.J.: Lawrence Erlbaum Associates.

Harvey, Philip D. (1999). Let Every Child Be Wanted: How Social Marketing is Revolutionizing Contraceptive Use. Westport, Conn., Auburn House.

Hastings G,B. and B. Elliott B (1993). Social Marketing Practice in Traffic safety. Chapter III in Marketing of Traffic Safety. Paris: OECD, 35-53.

Kotler, Philip and Armstrong, Principles of Social Marketing.

Kotler, Philip and Eduardo Roberto (1989). Social Marketing: Strategies for Changing Public Behavior. New York: Free Press.

Kotler, Philip, Ned Roberto & Nancy Lee (2002). Social Marketing: Improving the Quality of Life. Thousand Oaks, CA; Sage Publishing.

Lovelock, Christopher H. and Charles B. Weinberg (1989). Public and Non-profit Marketing. Redwood City, CA: Scientific Press.

MacFadyen, L., Stead M. and G.B. Hastings GB (1999). Social Marketing. Chapter 25 in Baker M.J. (ed), The Marketing Book, 4th edition. Oxford: Butterworth Heinemann.

Mann, C. Social Marketing Manual. Available online:

Marconi, Joe (2002). Cause Marketing: Build Your Image Through Socially Responsible Partnerships, Programs and Events. Dearborn Trade Publishing.

McKenzie-Mohr, Doug, and William Smith (1999). Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing. New Society Pub.

Pringle, Harnish and Mariorie Thompson (2001). Brand Spirit: How Cause Related Marketing Builds Brands. Wiley, John & Sons, Inc.

Salmon, Charles, T. (1989). Information Campaigns: Balancing Social Values and Social Change. Newbury Park, CA: Sage Publications, Inc.

Singhal, Arvind, and Everett M. Rogers (1999). Entertainment-Education : A Communication Strategy for Social Change (Lea's Communication Series). Lawrence Erlbaum Assoc.

Steckel, Richard and Robin Simons (1992). Doing Best by Doing Good. New York: Penguin Books.

Stern. G.J. (1994). Marketing Workbook for NonProfit Organizations. St. Paul, MN: Amherst H. Wilder Foundation.

Umphlett, Carol H. (1995). Societal Marketing Companies vs Non-societal Marketing Companies.

U.S. Department of Health and Human Services (1992). Making Health Communication Programs Work - A Planner's Guide. Washington, D.C. Available online:

Wallack, Lawrence, Katie Woodruff, Lori Dorfman, and Iris Diaz (1999). News for a Change: An Advocate's Guide to Working With the Media. Sage Publications.

Weinreich, Nedra Kline (2010). Hands-on Social Marketing: A Step-by-Step Guide. Thousand Oaks, Calif.: Sage.

Zimmerman, Robert (1997). Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems. Newton, Mass.: Higher Education Center for Alcohol and Other Drug Prevention, Washington, DC.

Social Marketing for Public Health

Siegel, Michael M.D. and Lynne Doner (1998). Marketing Public Health: Strategies to Promote Social Change. Aspen Publishers, Inc.

Atkin, Charles and Lawrence Wallack (1990). Mass Communication and Public Health. Newbury Park, CA: Sage Publications.

Bracht, Neil, ed. (1990). Health Promotion at the Community Level. Newbury Park, CA: Sage Publications.

Bunton, Robin and Gordon Macdonald, ed. (1992). Health Promotion - Disciplines and Diversity. London and New York: Routledge.

Centers for Disease Control and Prevention (CDC). Social Marketing: A Fresh Approach to Promoting Physical Activity. Available online:

Epstein, T. Scarlett (1999). A Manual for Culturally-Adapted Social Marketing: Health and Population. New Delhi: Sage.

Frederiksen, Lee, W. et al. (1984). Marketing Health Behavior Principles, Techniques, and Applications. New York: Plenum Press.

Glanz, K., F. Lewis and B. Rimer, eds. (1997). Health Behaviour and Health education: Theory, Research and Practice. San Fransisco: Jossey Bass Publishers.

Kotler, P. (1984). Social Marketing of Health Behavior. In Frederikson, L.W., L.J. Solomon and K.A. Brehony, eds. Marketing Health Behavior. New York: Plenum Press, 23-39.

Manoff, Richard K. (1985). Social Marketing, New Imperative for Public Health. New York: Praeger.

Ontario Ministry of Health, Healthy Lifestyles Program. (1992). Social Marketing in Health Promotion: A Communications Guide. Toronto.

Rangan, V. K., S. Karim and S.K. Sandberg (1996). Do better at Doing Good. In Harvard Business Review, vol. 7, no. 3, 1996, p. 42-54.

Sagawa, Shirley & Eli Segal (1961). Common Interest/Common Good:Creating Value Through Business & Social Sector Partnerships. Harvard Business School Press.

Training Materials

T2B2:Social Marketing on a Shoestring Budget

In this one-hour program, Rebecca Brookes, Director of Social Marketing for Planned America, discusses how to put your "customer" at the center of the process as you plan marketing and publicity strategies on a limited budget.

CDCynergy One-Day Workshop Training Manual

The Basics of Social Marketing

The Manager's Guide to Social Marketing

Social Marketing & Public Health: Lessons From the Field

Social Marketing Resource Guide (All available from Turning Point Program at

Social Marketing in Developing Countries

Dunhaime, C.P. (1984). Social Marketing: An Approach to Third World Development. Montreal, Quebec: Concordia University.

McKee, Neill (1993). Social Mobilization & Social Marketing in Developing Countries: Lessons for Communicators. 2d ed. Penang: Southbound.

Quraishi, Shahabuddin Yaqoob (1996). Social Marketing for Social Change. Delhi: Ajanta Publications.

McKee, Neill H. (1988). Social Marketing in International Development: A Critical Review. Florida State University.

Alisjahbana, A. et al. (1995). An Integrated Village Maternity Service to Improve Referral Patterns in a Rural Area in West-Java. International Journal of Gynecology and Obstetrics, 48 Suppl, S83-94.

Cervantes-Aldana, Fernando Javier (1980). The Application of Social Marketing in the Prevention of Diarrheal Diseases: The case of Mexico. Ph.D. thesis: University of Texas at Austin. 344 pp.

Ciszewski, R.L. and P.D. Harvey (1994). The Effect of Price Increases on Contraceptive Sales in Bangladesh. Journal of Biosocial Science 26,1: 25-35.

Frith, Michael. Social Marketing, Non-formal Education and Participatory Research in Primary Health Care: Urban Rabies Control in Guayaquil, Ecuador. Dissertation Abstracts International, vol. 49-05, p. 1068.

Lane, S.D. (1997). Television Mini-dramas: Social Marketing and Evaluation in Egypt. Medical Anthropology Quarterly 11,2: 164-182.

Luthra, R. (1991). Contraceptive Social Marketing in the Third World: A Case of Multiple Transfer. Gazette; International Journal for Mass Communication Studies 47, 3.

Svenkerud, Peer Jacob (1995). Testing the Applicability of Two Information Dissemination Models, Diffusion of Innovations and Social Marketing, for HIV/AIDS Prevention Among Unique Population Groups in Thailand. Ph.D. thesis: Ohio University.

Williams, Penny Grewal et al. (1998). Social Marketing to Eliminate Leprosy in Sri Lanka. Social Marketing Quarterly 4: 27-31.